Web Design & Development
Transforming an E-commerce Store with DoFixes
The Challenge
The client’s e-commerce platform was facing multiple digital barriers:
High bounce rate (65%+) due to poor UI/UX and slow mobile responsiveness.
Inefficient ad spend — campaigns lacked targeting, resulting in low CTR and high CPC.
Weak SEO presence — minimal keyword visibility, no structured content, and technical SEO gaps (broken links, missing schema, poor site speed).
Lack of brand consistency across online channels.
Our Solution:
DoFixes approached the project with a 4-phase technical strategy:
Website Redesign & Optimization
Rebuilt site on WordPress + WooCommerce with custom responsive theme.
Applied Core Web Vitals optimization (LCP, CLS, FID) to enhance site speed.
Integrated advanced caching, CDN, and image compression for performance.
Search Engine Optimization (SEO)
- Conducted SEO audit and fixed technical issues (canonical tags, XML sitemap, robots.txt).
- Implemented structured data/schema markup for product pages.
- Built content clusters with blog strategy targeting 30+ long-tail e-commerce keywords.
🚀 Google Ads :The client was struggling with high advertising costs and inconsistent lead generation due to poorly structured campaigns.
Our Solution:
Built segmented Google Shopping campaigns, grouped by product relevance and customer intent.
Applied negative keyword filtering to eliminate irrelevant search queries and prevent wasted spend.
Optimized with A/B tested ad copies and responsive search ads to improve Quality Score.
Implemented smart bidding strategies like Target CPA and Target ROAS to balance cost and conversions.
Results:
CPC reduced by 28%, leading to better budget utilization.
Conversion rate improved by 40% with optimized ad structures.
Achieved a 3x ROAS, providing sustainable growth in leads and sales.
📈 Facebook Ads :The client’s ads were generating traffic but failing to convert into qualified leads or sales.
Our Solution:
Deployed Facebook Pixel to capture user behavior and track key conversion events.
Structured campaigns using Core Audiences (demographics & interests) and Custom Audiences (website visitors & past buyers).
Designed creative variations (carousel ads, video ads, static image ads) and applied A/B testing to find high-performing formats.
Optimized campaign delivery with budget reallocation toward top-performing ad sets.
Results:
CPC reduced by 28% after optimization.
Lead conversions increased by 45%, ensuring higher-quality prospects.
Delivered a 2.7x ROAS, turning ad spend into measurable growth.
The Results (Within 6-7 Months)
🚀 Organic traffic grew by 150% with 40+ keywords ranking on page 1.
📊 Conversion rate increased by 40% after UX revamp and CRO improvements.
💰 Achieved 3x ROAS (Return on Ad Spend) from Google & Facebook Ads.
⏱️ Reduced page load speed from 5.2s → 1.8s, improving both SEO ranking and user experience.
🎯 Strengthened brand trust & recognition across target market.
Conclusion:
This project showcases how DoFixes combines technical expertise, data-driven marketing, and creative branding to deliver end-to-end solutions. For us, success isn’t just about launching campaigns — it’s about engineering digital ecosystems that scale.