Scaling Organic Growth for UrbanNest Interiors
The Challenge
UrbanNest Interiors, a modern furniture retailer, relied almost entirely on paid advertising to bring in sales. While they had a sleek website, their organic performance was almost invisible. This made growth expensive and unsustainable.
Some of the biggest issues they faced included:
Poor keyword rankings: Out of 300+ potential industry keywords, only 9 were ranking on page 1, mostly for branded searches.
Technical SEO gaps:
Missing XML sitemap & robots.txt misconfigurations.
Over 70 broken internal links affecting crawlability.
Duplicate meta tags across key category pages.
Slow site speed averaging 5.4 seconds load time on mobile.
Weak content strategy: Product pages had thin descriptions (40–60 words each), lacking keyword depth or persuasive copy.
High bounce rate: At 70%+, users were leaving quickly due to poor performance and lack of engaging content.
Low authority: The domain had only 25 referring domains, most low-quality, keeping Domain Authority (DA) at 18.
The client’s frustration was clear: “We were spending thousands on ads every month, but organic traffic barely existed. We knew SEO was important, but we didn’t know where to start.”
Our Solution: DoFixes SEO Strategy
We approached the project with a structured 3-layer SEO strategy:
1️⃣ Technical SEO
We started by fixing the foundation:
Crawlability & Indexation: Created a fresh XML sitemap and optimized robots.txt, ensuring all priority pages were indexed correctly.
Core Web Vitals Optimization: Reduced Largest Contentful Paint (LCP) from 4.7s → 1.8s, improving page speed significantly.
Error Fixes: Resolved 70+ broken internal links, fixed 12 redirect loops, and removed duplicate meta tags.
Structured Data: Added schema markup for products, FAQs, and reviews, enhancing search appearance.
2️⃣ On-page SEO
Once the technical issues were resolved, we focused on content and optimization:
Keyword Strategy: Researched 300+ relevant keywords, narrowing down to 40 high-intent terms (e.g., “modern sofa set online,” “minimalist interior furniture”).
Product Page Optimization: Expanded product descriptions from 50 words → 250+ words, adding keyword-rich yet natural content.
Content Clusters: Published 10 SEO blogs (1,200–1,800 words each) targeting long-tail searches like “2024 Living Room Trends” and “Best Fabrics for Sofas.”
Internal Linking: Built topic clusters linking blogs → product pages to distribute authority.
On-page Fixes: Improved meta titles, meta descriptions, header structures (H1/H2/H3), and added alt tags to 300+ product images.
3️⃣ Off-page SEO
To strengthen domain authority, we launched a targeted outreach campaign:
Backlink Acquisition: Secured 60+ high-quality backlinks from home décor blogs, digital magazines, and niche directories.
Local Citations: Optimized Google Business Profile and built citations across 25+ local platforms.
Guest Posting: Published thought-leadership articles on industry sites, positioning UrbanNest as a trusted voice.
The Results (Within 6 Months)
Conclusion:
DoFixes transformed UrbanNest Interiors’ website into an organic traffic powerhouse. By aligning technical fixes, on-page optimization, and authority building, we achieved sustainable, compounding growth that paid ads alone could never deliver.
This case study demonstrates how SEO, when executed holistically, doesn’t just improve rankings — it builds long-term visibility, trust, and revenue growth.