Driving Conversions with Google Ads for FreshMart Grocers
The Challenge:
FreshMart Grocers, a regional organic grocery chain, had been running Google Ads for over a year but was struggling with high costs and poor results.
High CPC (Cost Per Click): Average CPC was $2.85, above industry benchmark.
Low CTR (Click-Through Rate): Ads weren’t engaging enough — CTR stuck at 1.2%.
Wasted ad spend: Campaigns were broad, targeting irrelevant keywords like “wholesale grocery supplier.”
No proper conversion tracking: They couldn’t measure which campaigns were generating leads or sales.
Weak Shopping presence: Product feeds were incomplete, missing descriptions, GTINs, and images.
The marketing manager expressed frustration: “We were spending thousands each month, but it felt like we were throwing money into the wind.”
Our Solution: DoFixes Google Ads Strategy
Results
We approached FreshMart’s account with a structured, data-driven strategy designed to cut waste and maximize ROI.
1️⃣ Account & Campaign Restructure
Segmented campaigns into Search, Display, and Shopping for better control.
Grouped ad sets by product categories (organic fruits, vegan snacks, beverages).
Applied SKAG (Single Keyword Ad Groups) for high-value keywords.
2️⃣ Keyword Optimization
Conducted a deep keyword audit — identified and paused 200+ irrelevant keywords.
Built a negative keyword list to block non-converting searches like “wholesale,” “jobs,” “free samples.”
Focused on high-intent keywords such as “buy organic apples online” and “fresh vegan snacks delivery.”
3️⃣ Ad Copy & Extensions
Wrote A/B tested ad copies with compelling CTAs (“Shop Fresh, Delivered Fast”).
Added sitelink extensions, callouts, structured snippets to improve visibility.
Designed responsive search ads for adaptability across devices.
4️⃣ Google Shopping Campaigns
Fixed product feed issues by optimizing titles, adding GTINs, and enhancing product images.
Built segmented Shopping campaigns based on product profitability and intent.
Implemented Smart Shopping bidding strategies (Target ROAS).
5️⃣ Conversion Tracking & Bidding
Set up Google Tag Manager + Conversion Tracking for purchases, add-to-carts, and newsletter sign-ups.
Shifted from Manual CPC to Target CPA & Target ROAS bidding strategies.
The Results (Within 6 Months)
The results were both quantifiable and business-changing:
The impact was measurable across every KPI:
🚀 CTR increased by 92%, jumping from 1.2% → 2.3%.
💰 CPC reduced by 31%, from $2.85 → $1.96, saving ad spend.
📊 Conversion rate improved by 48%, with higher-quality traffic.
🛒 Google Shopping sales grew by 65%, driven by optimized product feeds.
📈 Achieved 3.2x ROAS (Return on Ad Spend) compared to their previous 1.4x.
🔍 Tracked over 1,200 conversions (purchases + leads) accurately for the first time.
The client said: “Now, every dollar we put into Google Ads is bringing back three. The difference is night and day.”
Conclusion:
By restructuring campaigns, refining targeting, and leveraging advanced bidding, DoFixes turned FreshMart’s underperforming Google Ads account into a high-ROI growth channel. This project proves that precision targeting and ongoing optimization are the keys to making Google Ads a sustainable revenue driver.